Calibrating the instrument000
Motion design & creative technology
Six people. One shared obsession: interfaces that behave like instruments — responsive to touch, alive without being asked, and fast enough that nobody notices how hard that was.
(02) The studio
Most studios hand you a beautiful file and wish you luck. We think that is the easy half. The hard half is the seventeenth pass on an easing curve at 11pm, the frame budget on a four-year-old Android, the focus ring nobody will notice until the one person who needs it does.
So we do both halves. The people who draw it are the people who ship it — six of us, no account layer, no handoff, no telephone game. When we say a page will feel like this, that is a promise about the built thing, not about a picture of it.
We take four projects a year. That number is not a flex; it is the only way the work stays this specific.
If it can be done with a video and a fade, we are the wrong studio.
(01) Selected work
(03) Capabilities
We are not a collective of freelancers assembled per brief. The same six people take a project from positioning to the last accessibility fix — which is why nothing gets lost in translation between the idea and the build.
Positioning, art direction and the argument for why the thing should exist at all. We write the strategy deck, then we are still there when it ships.
Not a reel of animations — a documented system of durations, curves and rules that your team can extend for years without it drifting.
The design is the code. We prototype in the browser from week one, because a curve you cannot feel at sixty frames a second is only a guess.
GLSL, particle systems, generative identity. Used once per project, where it carries meaning — never as decoration to cover a thin idea.
Cursors, gestures, scroll, sound and the hundred small responses that separate a site people use from a site people talk about.
Every build ships keyboard-complete, screen-reader tested, and with a reduced-motion version that is designed rather than merely switched off.
(04) Process
We interrogate the brief until it says something specific. You leave with a written point of view, a scope, and the list of things we have agreed not to build.
Direction in the browser, not in a slide. Two routes, both real, both scrollable on your phone by the end of week one. You pick with your hands, not your imagination.
Weekly builds on a live URL from day one. Motion, performance and accessibility are worked in parallel with layout, never bolted on at the end.
Documented system, recorded walkthrough, and a month of us on call. Then it is yours — and it will still be exactly this fast a year from now.
since 2019
no account layer
by choice
across live work
(06) Recognition
(07) Next
Two slots left for 2027. Tell us what you are launching, when it has to be live, and the one thing everybody has told you is impossible. That last part is the interesting one.